Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running
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Manufacturer: Meyer & Meyer Fachverlag und Buchhandel GmbH
Average Customer Rating: Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5Average rating of 4.5/5

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Binding: Paperback
Dewey Decimal Number: 338.768870973
EAN: 9781841262345
ISBN: 184126234X
Label: Meyer & Meyer Fachverlag und Buchhandel GmbH
Manufacturer: Meyer & Meyer Fachverlag und Buchhandel GmbH
Number Of Items: 1
Number Of Pages: 327
Publication Date: 2008-04-15
Publisher: Meyer & Meyer Fachverlag und Buchhandel GmbH
Studio: Meyer & Meyer Fachverlag und Buchhandel GmbH

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Spotlight customer reviews:

Customer Rating: Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5Average rating of 5/5
Summary: great book for everybody who loves to jog or run
Comment: I have been running for more than 30 years, I also once lived in Eugene Oregon (1976 to 1978). This book gives a lively story of how running developed at the epicenter in Eugene and how Nike became successful. Geoff is a great writer and story teller. However, I cannot understand why Mr. Knight did not give Geoff any options in Nike making him also one of the Nike multi-millionaires.

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: excellent reading from someone who was there
Comment: Hollister's account of NIKE's origins, trials and tribulations, successes and failures make terrific reading for anyone who favors and enjoys knowing the 'inside' story of a company that's more an icon than a business.

Customer Rating: Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5Average rating of 4/5
Summary: Great Story to the Nike mystique...
Comment: This was a great book about what made Nike, NIKE! The perspective that comes through and is shown through Mr. Hollisters account are spectacular. The most amazing thing I got from this book was what was happening on the inside of the most prestigous and inovative companies that has come along in the 20th Century. Great Read!


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